Email is still one of the highest ROI channels in DTC, but only if you have a strong list paired with smart messaging. At Sierra Designs, we focused on both.
The Challenge
The brand had an email list that was growing, but not necessarily converting. Campaigns went out consistently, yet performance metrics showed that subscribers weren’t engaging deeply or purchasing at the rate they should. The list needed better segmentation, stronger messaging, and a strategy built around customer behavior.
We reworked the entire email strategy from the ground up.
Quality over quantity – Every campaign was measured not just by growth, but by list quality. We tracked engagement and purchase behavior to refine how new subscribers were brought in.
Welcome Series overhaul – We simplified the messaging, tightened the visuals, and A/B tested everything—subject lines, cadence, calls to action.
The Results
+55,000 new subscribers
+35% higher open rate
+88% higher CTR
+415% increase in order rate
+615% revenue per recipient
The strategy wasn’t about sending more emails. The goal was to send smarter ones. Focusing on audience quality and messaging testing, we turned Sierra Designs email marketing into solid driver for growth.
