Marketing can feel overwhelming.
It doesn’t have to be.
Right now, you’re testing random tactics, wasting budget, and still not sure what’s working. That’s noise, not strategy.
I help founders:
-Cut wasted spend by focusing on the channels that actually drive growth.
-Translate big marketing ideas into clear, actionable steps your team can use.
-Build a simple roadmap that keeps you on track.
So you can finally stop guessing and start growing.
Every Business Has Its Own Terrain
Some teams need a seasoned guide to lead the climb. Others just need a clear map and a bit of direction. Whether you’re finding your footing or climbing towards growth, together we can chart the right path to achieve your goals.
Fractional Marketing Leadership
Comprehensive Strategy
Marketing Advisor
The climb that transforms your marketing.
Trailhead
Ridge Line
Summit
Soar
About
I’m Alexandra Black, a fractional marketing director who helps brands get clear, consistent, and confident in how they show up.
After 15 years leading marketing for B2B and D2C companies, I’ve learned how to cut through complexity and build marketing strategies that get results. I live in Denver and love partnering with teams who are ready to grow—without the chaos.
Alex stands out as a strategic thinker who places a strong emphasis on data-driven decision-making. Her ability to persevere and get things done (i.e. “grit”) is notable—she is certainly not above getting her hands dirty.
Translating high-level business strategies into practical marketing communication tactics that drive results can be a challenge. Over her tenure at Exxel Outdoors, I witnessed Alex expertly navigate these situations with her brands. She honed her ability to leverage resources effectively, including internal team members, agencies, contractors, and more, to craft a solid execution plan and implement robust performance assessment strategies.
Kyle Ogilvie
During our time together at PlayPower, she focused on building relationships and got results quickly. It was hard not to get caught up in her enthusiasm for the brands she touched. She owned her projects from start to finish, often juggling input from multiple team members, vendors, and stakeholders, while ensuring that everything was done to a high standard from the big picture strategic planning down to the punctuation in the copy.
Anna Martinovich
Alex’s tenacity was contagious and she used it in developing content, steering brand messaging, and leveraging data to create assets for the multi-channel strategy she had developed. She collaborated seamlessly and often with the sales team, engineering, and all stakeholders to make sure everyone understood the strategy, consequential results, and had input on the collateral she was building!
Chris Rushton
Alex’s creative thinking, energy, and enthusiasm is at the top of the stack. She is constantly thinking of new and innovative ways to push ideas further, bringing a fresh excitement to every marketing project she’s working on. Her innate ability to connect with people across the spectrum helps to unite often diverse personalities and cross-platform goals into a focused strategic plan.
